| Dear rue Grange aux Belles, look out... |
The irony wasn't lost on me as I ran across this scenario in my neighborhood. The driver of a Red Bull promotional car taking a coffee break at a Parisian café. Caffeine much?
I don't know if the irony lies in the fact that a Parisian café is the watering hole for caffeine-addicts or if no café waiter ever seems remotely energized, at least not enough to get your bill to you in under fifteen minutes.
Regardless, giving away Red Bull all day inParis must be exhausting and, of course, requires a coffee break to refresh. If you had to choose between Parisian coffee and Red Bull, which would you choose?
I don't know if the irony lies in the fact that a Parisian café is the watering hole for caffeine-addicts or if no café waiter ever seems remotely energized, at least not enough to get your bill to you in under fifteen minutes.
Regardless, giving away Red Bull all day in
Red Bull isn't new to France, but I hadn't seen these cars around town. But I got to thinking, why would any Parisian need a Red Bull? What benefits are in it for a Frenchman? A quick look at the "numerous scientific studies" on the drink shows that the product does have an effect on the body, but the company's website fails to mention any negative cardiovascular effects that may exist. How do the "positive" effects, however, apply to Parisians? More importantly, is the marketing campaign working? Well let's take a look...
