Challenge: Market Tahiti prior to and following the pandemic, walking a thin line between promoting the destination and promoting actual travel to the destination during COVID-19.
Skills: Led bilingual ad campaign for Tahiti Tourism during the onset of COVID-19 in 2020 to urge travelers to stay home and promote the #TahitiComestoYou campaign, followed by their #RecconnectWithMana campaign upon reopening to travelers. Worke don social media marketing, newsletter creation, display ads, and webinars.
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