Challenge: Florida Power & Light needed to develop a new talent attraction website to support the influx of talent looking to move to Florida following the pandemic.

Skills: Created all new copy for Florida Power & Light talent attraction website, working with SEO and digital team to streamline content to meet FPL’s goals. Researched regional and statewide initiatives and companies to position Florida’s regions in the most accurate light for potential residents.

Florida Powering Florida logo at the top left corner of a webpage promoting Florida as a top state for business, highlighting its tax climate, competitive rates, and economic opportunities.
Aerial view of solar panels at a solar farm in Florida, highlighting the state's third-ranked solar capacity in the U.S.
Image of rocket structures and cranes on a launch site with the sun in the background.
Text section titled 'Additional Resources' with four columns featuring headings and descriptions for Veteran Talent, WonderFL, Community Profiles, and Build Your Workforce, each with a blue 'Learn More' link.

Content Clients

  • The logo of DCI with the tagline "The leader in marketing places" written below.

  • Pink background with white text that reads "Visit Florida".

  • Logo of Barbados Tourism Marketing Inc., with the word 'Barbados' in bold navy blue letters and a stylized trident symbol replacing the 'A' in 'Barbados'.

  • CNN logo with white text on a red background.

  • Text saying "Visit Seattle" with "Seattle" in large green letters and "Visit" in smaller light green letters above it.

  • Logo of the United States Virgin Islands featuring a colorful abstract figure holding three stars, with text listing the islands St. Croix, St. John, and St. Thomas.

  • Louisville logo with a fleur-de-lis and the text 'LOUISVILLE' and 'EST. 1778' in white on a black background.

  • Neon-style graphic with a turquoise flower inside a pink geometric shape on a maroon background, with the text "Visit San Antonio" below.

  • EasyJet logo in orange letters on a white background.

  • Neon sign that says "Time Out" in white letters on a black background.

  • Logo for Miami, featuring stylized blue text reading Miami and smaller text saying Greater Miami and the Beaches.

  • Text that says 'visit MONACO' with 'visit' in red cursive and 'MONACO' in bold red letters with a shadow effect

  • Yellow background with Expedia logo, which includes a dark blue circle with a white airplane inside and the word 'Expedia' in dark blue below.

  • Red background with the word 'VIENNA' in white uppercase letters.

  • Logo for Tahiti Tourisme with blue text on a white background.

  • Logo of the San Francisco Travel Association featuring a stylized image of the Golden Gate Bridge with bold black and white text.

  • Priceline logo with white text on a blue background.

  • Logo of the Belize Tourism Board featuring colorful lowercase letters 'b', 't', and 'b' with a toucan bird perched on the letter 'b', accompanied by the text 'BELIZE TOURISM BOARD' underneath.

  • Orange background with white text that says "Invest in Holland."

  • Blue circle with white, stylized M-shaped lines, and the text 'FPL' in bold blue letters below.

  • Graphic with the words 'explore st. louis' on a white background, with 'explore' in black and 'st. louis' in red.

  • Visit Baltimore logo with white text on teal background.

  • Fairfax County Economic Development Authority logo with geometric design and blue shades.

  • A lime green background with the text '2D NET' in black, stylized in a stacked and rotated layout.

  • Logo with a book outline and the letters 'DK' inside, with the word 'EYEWITNESS' below, all in black and white.

  • Outline of the Eiffel Tower with rainbow-colored circle background and the text "the gay locals" at the bottom.

  • Graphic logo with the word 'THRILLIST' in gray, surrounded by a red target or crosshair design.

  • Logo of Fodrá's on an orange background.

  • Logo with the words 'Global Citizen' in bold black letters, with the letter 'O' in red.

  • The logo of RBITZ featuring a stylized arrow and the brand name in bold dark blue letters on a white background.

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