Thought leadership involves engaging with leadership, understanding their vision, and capturing their voice. My work for various clients has done just that, landing editorial placements and publishing blog posts for industry leaders in media, marketing, and educational companies.
The following are some examples of thought leadership pieces that I developed and wrote for those leaders:
For Destination Counsellors International (destination and economic development marketing agency):
Ensuring Travel Wins No Matter How Elections Swing
Reasons to Promote PR Wins and Leverage Your Success
Why I Laugh at the Term “Conflict of Interest”
Seven Strategies to Elevate Your Co-op Destination Marketing
Five Ways Tourism PR Fuels Destination Growth and Community Impact
5 Common Destination Rebranding Challenges and How to Overcome Them
For the International Baccalaureate (global education):
Pathways to Indigenous Language Learning in the U.S.
Cultivating Peacebuilders Through International Education
Maths exams should test numeracy skills - not memory recall
Food Science course innovates future-ready learning in Hong Kong
Renewed call for American universities to recognize advanced coursework in high school
Costello: Three paths to increasing access to education for every student
For Wright's Media (content licensing):
3 Benefits of Launching Your Own Awards Programs
The One Essential Thing to Organically Grow Your Content Licensing Revenue
